Oxbow Animal Health

Murdock, NE, October 27, 2008 – Oxbow Animal Health, based in Murdock, Nebraska, announced today the launch of its newly designed website, oxbowanimalhealth.com, to be unveiled officially on November 1, 2008. The new site comes in response to the company’s continuing quest to provide small animal lovers with the most advanced education and nutrition available. The launch will feature the start of Oxbow’s online community, while discontinuing the direct sale of products on its site in an effort to further sharpen its focus on developing innovative, all-natural products to improve the health and well-being of small animals worldwide. Site users will now be directed to numerous retail options, including direct links to preferred online retailers of Oxbow products, as well as a store locator to help customers find “brick and mortar” retailers in their area.

Beginning November 1, visitors to the Oxbow site will experience:

• An exciting new design—featuring an aesthetic that reflects the history and values of a family-founded, industry leading company.
• Updated and streamlined navigation—making it easier for site users to find information regarding Oxbow’s products and information regarding Oxbow’s educational investments.
• Access to Oxbow’s preferred online retailers—enabling customers to continue purchasing online at their convenience.
• Updated Store Locator—directing users to ‘brick-and-mortar’ retail locations in their area that offer Oxbow products.
• Updated Veterinarian Locator—guiding users to veterinarians in their area who recommend Oxbow Animal Health products.
• Oxbow’s new online community—bringing small animal lovers together to share stories and show off their small friends.

“Our product distribution network is stronger than ever and it continues to grow. Oxbow products are available in an increasing number of ‘brick-and-mortar’ and online retail locations throughout the world,” said Founder and President, John Miller. “For this reason, we’ve decided to discontinue selling products from our own site, so that we can focus even more of our attention and resources on the development of new products and new educational resources.”

A leader in small animal health and nutrition, Oxbow Animal Health is dedicated to the research and development of cutting-edge, all-natural products for the well-being of small animals. Since its founding in 1990, Oxbow has been at the heart of the health and nutrition community, pushing the limits of industry norms to positively advance small animal nutrition. The team at Oxbow understands that their customers’ small animals are family members and deserve only the soundest nutrition for their well-being.

For more information about Oxbow Animal Health, visit www.oxbowanimalhealth.com, call our Customer Care specialist at 800-249-0366 or email us at oxbow@oxbowanimalhealth.com.

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